Torque
Dealer inventory was stale and high-intent leads went cold sitting in shared inboxes.
Listings didn't reflect real inventory, buyers couldn't trust what they were seeing, and the leads who did convert often waited hours — sometimes days — for a reply from a shared inbox.
The fix wasn't more traffic. It was trustworthy listings and a lead-routing system that got a real person on a real enquiry fast, before the buyer moved on to a competitor's tab.
We rebuilt listings on a live stock feed, added plain-language condition summaries, and routed every enquiry to a named person with a two-hour response SLA.
A short technical audit of the existing listings pipeline came first, followed by a rebuild of the stock-sync layer and the enquiry-routing workflow in parallel with the storefront redesign.
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